Surge in people booking holiday homes

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The bitterly cold weather, the snow, the constant transport problems and the endlessly grey skies make for a typical winter in the UK. But it seems that Brits have had just about enough of it now and are booking winter getaways in their droves.

That was the suggestion from the recent survey from Sainsbury’s Travel Insurance which revealed that huge numbers of people are now planning to book holiday homes in countries all over the world in the coming months.

After carrying out a poll of 1,036 people, Sainsbury’s revealed that from now until the end of February up to 35% of people in the UK are planning a break, which will mean bookings will be 50% up compared to the first two months of the previous year.

Of the favoured destinations, 45% of those planning to book a holiday are going to go to Europe, 6% to the USA and 29% to somewhere in the UK.

Of the locations where people are most keen to escape, London came top with a massive 41% of the people living there saying they were planning a holiday. Other areas where lots of people were planning breaks included the South East and East Anglia, where 39% of people said they were thinking of booking a holiday.

But despite this large increase on last year in people going away on a winter break, the average amount that people are prepared to spend has gone down by 1% to £826, which is 6% less than two years ago.


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